Privacy Policy

Breaking the Fast and NCIL Meal Company ("Company," "we," "us," or "our") respect your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website at https://www.breakingthefast.com ("Site") and our services ("Services").

1. Information We Collect

We collect information you provide directly to us, including:

• Contact Information: Name, email address, phone number
• Body Metrics: Height, weight, age, biological sex, and activity level (used solely for BMR and macronutrient calculations for your meal plan)
• Order Information: Meal selections, dietary preferences, plan type, delivery area
• Event Information: Event type, guest count, date preferences, special requests (for catering inquiries)
• Communications: Messages you send through our contact form

We also automatically collect certain information when you visit our Site:

• Usage Data: Pages visited, time spent, referring pages
• Device Information: Browser type, operating system, screen size
• Marketing Attribution: UTM parameters and referral sources to understand how you found us

2. How We Use Your Information

We use the information we collect to:

• Calculate your BMR and create personalized meal portions
• Process your weekly meal orders
• Respond to catering inquiries and provide event quotes
• Send you the weekly order form and menu updates (if subscribed)
• Respond to your questions and support requests
• Improve our Site, menu offerings, and services
• Understand how customers find and use our services

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Service Providers: Third-party platforms that help us operate our business (e.g., our website platform, email service, analytics tools). These providers only access your data as needed to perform services on our behalf.
• Legal Requirements: If required by law, court order, or governmental request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

4. Data Retention

We retain your personal information for as long as necessary to provide our Services and fulfill the purposes described in this policy. Contact and order information is retained for business record-keeping purposes. You may request deletion of your data at any time by contacting us.

5. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at info@breakingthefast.com or +1 (517) 216-8965.

7. Newsletter and Marketing

If you subscribe to our newsletter or weekly order form notifications, you can unsubscribe at any time using the unsubscribe link in any email or by contacting us directly. We will promptly remove you from our mailing list upon request.

8. Cookies and Tracking

Our Site may use cookies and similar tracking technologies to improve your experience and analyze site usage. These may include essential cookies (required for the site to function) and analytics cookies (to understand how visitors use our site). You can control cookie preferences through your browser settings.

9. Third-Party Links

Our Site may contain links to third-party websites or services (such as our Instagram page). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 16, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Your continued use of our Services after changes are posted constitutes acceptance of the revised policy.

12. Contact

If you have questions about this Privacy Policy or how we handle your data, contact us at:

• Phone: +1 (517) 216-8965
• Email: info@breakingthefast.com
• Service Areas: Lansing, Detroit, and Grand Rapids, Michigan